Dental Practice Consulting Adviser on Nurturing Your Existing Patient Base
How do you nurture your existing patient base? In this article, dental practice consulting adviser Ed O' Keefe will share to you the ways on how to nurture your existing patient base in your dental practice. The dental practice consulting adviser will also share to you the importance of these ways in your dental practice. And this is something that the dental practice consulting adviser focus specifically at their dental practice website!
How to nurture your existing patient base:
What a lot of people don't realize is that the number 1 most important asset in your dental practice is actually your existing patient base. Those are the people who are going to come back to you every six months, refer to you, and choose more treatment and care going for the rest of the time that you are in your dental practice. So what I find often is that so many of our clients spends so much time focusing on getting new patients, yet what's happening is that people are going right up the back door and they don't even realize it! As a dental practice consulting adviser, one of the metrics or the strategies that I have our members go through when they first become members is answering this question: 'How healthy is your practice?'. And another thing that I ask them is 'What is your referral ratio?'. So in here, I will determine how many people are referring to their practice on a monthly basis compared to how many active patients they have. And then another thing is that I ask them this question: 'How many people are keeping their 6-month and 12-month appointment with your practice?'. It's because that will tell me what experience they have with your dental practice or the relationship that you're building with your dental patients. And there's so many different ways to build relationships.
One of the best ways to build relationships with your clients is through mailing them dental patient newsletters, and this costs very little. As a dental practice consulting adviser, I tell my clients to do this monthly minimally, so as to keep the channel open between them and their dental patients. This is a very effective tool in building your relationship with them so that you can update them with whatever new things you have in your office, promote more services, etc.
Another way to build a relationship is to let them know about the events that you have in your dental office. As a dental practice consulting adviser, I would advise you to update them on important things. You can update them if you are conducting any Invisalign Open Houses. You can inform them about the different dental seminars that you have for your patients. You can also tell them about Patient Appreciation Events that you'll be offering to your dental patients. And the list just goes on and on.
So, as a dental practice consulting adviser, I advise you to give your patients dental patient newsletters, update them with whatever kind of events that you'll be having in your dental practice... and through this you will be able to nurture your existing patient base who will always pay, stay and refer in your dental practice!
About the Author:
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