The Importance of Dental Patient Newsletters
One of the best ways to build the relationship between you and your dental patients in your practice is through dental patient newsletters. This is something that Ed O' Keefe, a dental practice consultants adviser, focuses specifically at his dental practice website! In this article, the dental practice consultants adviser will share to you the importance of dental patient newsletters. And the dental practice consultants adviser will also share to you the two kinds of newsletters that you can use in your dental marketing system.
The importance of dental patient newsletters:
As a dental practice consultants adviser, I want to share to you something about a good way to nurture and get the most money and retention out of your existing patient base. You see, a lot of people don't realize that the number 1 most important asset to your practice is actually your existing patient base! This existing patient base are the people who are going to come back to you every 6 months, refer to you, and choose more treatment in your dental practice. So what you should do is for you to find a way to have a good relationship with these people in your dental practice. And I know just what you need for this kind of stuff!
The best tool that I know of as a dental practice consultants adviser that you can send out monthly and cost very, very little that gets people to choose more services from you and builds that kind of relationship that you would want to have with them is a dental patient newsletter. Now a lot of people tell me: 'Ed, I've sent out dental patient newsletters once or twice...'. Well, the reality is that this is really some of those things that's really not optional; you have to be doing it monthly and you have to be communicating with your patients monthly minimally, or the consequence is that there's really no relationship at all! You see, it's just like a scenario between a husband and a wife. Now, could you imagine that the relationship between the husband and the wife would work if the husband would only talk to his wife once a month or every six months only, and vice-versa? Although some people may say they'd get along better, but the reality is that it will not work! And so it is in your dental practice. You need to constantly communicate with your dental patients as much as possible... and that there should be a real relationship! And in our cluttered society, where there is so much stuff coming at us and at your dental patients all the time, we have to do everything to stay in front of our patients and in the top of their mind.
Online and Offline dental patient newsletters:
Now the reality is that people ask me as their dental practice consultants adviser this question: 'Should we go for online newsletter or offline newsletter? And my answer to that is both. For online direct response newsletters, if you have e-mails, there's no better thing to do than send e-mails to your patients and communicate with them on what's going on. The reason being is that because its free! Once you get their e-mail address you can communicate with them for as long as you possibly can until they opt out. But there's still nothing more powerful than offline direct response newsletters that get people interested, telling them what's going on in the office, promoting more services, and most importantly these will be putting your face and your name in front of your existing patients on a monthly basis.
So, that's why you need to be sending out monthly newsletters. The clients with whom I work with, who do the best with their existing patients, are the ones who are always mailing something to their patients; and they may mail one to two to three different things a month because they're promoting Invisalign Open Houses, they're promoting seminars, their Patient Appreciation Event, and the list goes on and on and on. As a dental practice consultants adviser, I always remind people that a direct response newsletter is a very important thing that they need to be putting in their dental marketing system!
About the Author:
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