Dental Marketing Jobs

In one of my dental marketing seminars, I have talked about the concept of selling. It is because the concept of selling is also related to the services that we 'sell' to our patients in dental marketing, that's why I shared it in one of my seminars. And in one of those dental marketing seminars I asked the people around what they think about selling. And when you talk about selling in your dental marketing... it is important that you come to an agreement with your patients about the price that you 'sell' your services for, and that they will be satisfied with it. And this is something we focus specifically at our dental marketing website!

So what is selling? In one of those dental marketing seminars of mine, I asked people what comes to their minds when we talk about selling. Then they say "it's hard" and that "there's pressure and stress in it". When I used to think of selling I used to get nervous... I mean it's like learning a way to help make somebody do what they don't want to do! Have you ever bought anything that you really love, and somebody help you buy it? But in the flip side, have you felt like there's pressure and you just had a negative experience with the whole process... and you might have still bought it? For example, I went in to get a new pair of glasses and there's one lady who came out to me ( an assistant of the store) and I guess she was just being friendly. Well, I picked up this black glasses.. why did i pick up this kind of glasses? Simply because I like black.. but she kept grabbing brown frames. And she kept saying :'You need to look at these...' and she kept grabbing brown pairs, and I told her that I'm not really into brown, I mean I got nothing against brown... I just dont dig it! So after three more times she grabbed me different brown lenses and she was trying to convince me why I should want brown. But the problem is that she wasn't listening to what was going on! So what I did was just buy 1 black and 1 brown just to make her feel better.. and when I picked them up at the store again I don't even want to look at her. It was a negative anchor! The whole point is that I created an association why I don't like dealing with that person. And the same thing in your dental practice. You know that everytime somebody walks into your dental practice, there's an association that's being built from the moment that they pull up in your parking lot, to the moment they walk through your door, etc.. and there's pressure there! See one thing that you will learn has nothing to do with any tricks like 'Would you like to pay with that with credit cards or cash?' or like "We don't need to do the 47 different ways to clothe somebody"; because the reality is that we do not want to clothe somebdoy who doesnt want it! Our job is to create a process wherein we help make the best decision for themselves. And naturally that's what selling is. So selling is defined as 'Helping people go out into the future and make the best decision for themselves or others!' And here's what successful high margin businesses really do: they convince successful people to set aside all their normal and customary means of making decisions and purchasing professional services in order to conduct business on "my terms". So when somebody tries to sell you anything, what's your first question to them if you have nothing else to compare upon? It's the price right? So the keyword there is that if they have nothing else to compare upon, then they're going to compare prices. So what we want to do is we want to command the fees that we deserve. And this is where commanding exceptionally high fees, or compensation comes in. Some of you might charge high fees, some of you might charge relatively regular, mainstream fees and somebody might just go for low fees. (if you're really low, raise them....because you're not doing anyone a service!). And as for the expensiveness of a service or product, what you need to get out of your head is your own beliefs about money and about insurance, and about what you choose for your family for your dental care... because you can't impose your beliefs upon that person; that's unfair to them. They didn't ask for it. And what's a fair price? It is a scenario wherein a buyer and a seller can both agree upon and be comfortable with. They just agree upon it because its worth the value! Just like a patient who likes to have a veneer: although it might be expensive, he'll look for ways just to get that kind of money.. and that's because that's what he really wants!